Most consumer electronics products are too derivative of Apple. Designers should find their own unique design language and pursue it with dedication. Most new smartphones and tablet computers that I read about lack originality and seem forced, simply emulating existing designs. Ever since the smashing success of the iPod every major consumer electronics company has stood up to say “me too!” First their was the Zune from Microsoft, then the Palm Pre, and Android. Then the iPad inspired a whole new wave of imitation: The Samsung Galaxy Tab, the rumored HP tablet, the Android tablet and finally the BlackBerry PlayBook. Some of these are excellent products and contribute something valuable but I think the overall trend is to put out cheap products that are not well designed.
Yves Béhar of Fuseproject:
The reason Apple is so successful is because they found a way to fundamentally apply design principles in a way that is uniquely Apple and is very compelling in every way. The wrong attitude is to say Apple did it that way, we’re going to do it that way — you need to keep that as a top layer, a level of importance, and find design principles that are uniquely yours.